We live in a digital cosmos, and as a business, it’s vital to have a presence inside of that. And yet where to focus your content can seem daunting when there are so many avenues to utilize. Do I need a website if I already use Instagram or Facebook? Is my website effective? I want to teach a course, but where and how do I start? My branding needs a facelift, but to what extent? With so much content to sort through, it’s hard to know how or where to start.